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Thread: Ford 2000 HD Truck news release

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    Ford 2000 HD Truck news release

    OAKVILLE, Ontario, (Aug. 10, 1999) – The limited edition 2000 Harley-Davidson F-150 pickup truck – complete with throaty growl, muscular ground-hugging stance and special badging – will be built at Ford of Canada's Ontario Truck Plant (OTP).

    The truck was unveiled today at South Dakota's 1999 premier annual motorcycle event, the Sturgis Rally & Races. Annual production and price are to be announced later.

    This all-black truck, with distinctive Harley-Davidson orange pinstriping and chrome accessories, is a restyled and customized version of the Ford F-150, Canada's best-selling nameplate.

    "The decision to build this unique, exciting new product here is recognition by Ford of our build quality and the skill level of Ontario Truck Plant workers," said Charles Shortridge, OTP Manager. "We already manufacture the SVT F-150 Lightning pickup, which has created a lot of excitement among truck enthusiasts across North America."

    The new production will be integrated into existing operations, with no anticipated employment increases required. The Ontario Truck Plant employs 1,230 hourly and 110 salaried employees and produces 54 F-Series trucks each hour.

    The new truck is the first product developed under a five-year strategic alliance announced in March by Ford Motor Company and Harley-Davidson Motor Company. The alliance brings together two of the best-known and admired companies in the world, both of whose customers will now have a distinctive vehicle that makes a statement about their individuality.

    "Ford's F-series pickups have been the number one nameplate in Canada for an astounding 33 consecutive years," said Rob Marner, Ford of Canada's Truck Division Advertising Manager. "This truck melds the 'Built-Ford-Tough' durability of the F-150 with the almost mythic popularity and appeal of the Harley-Davidson brand name."

    "Both companies produce exciting vehicles with both power and presence. This is truly a marriage of powerhouse brands."

    One Ford employee in Oakville who is particularly happy that the new Harley-Davidson F-150 will be built locally is Cathy Goodale-Brown. Not only is the F-150 her "ride of choice", she is also an enthusiastic Harley-Davidson owner and Activities Director of Toronto's Harley Owners Group (HOG), the largest chapter in Canada.

    When the hourly Windstar plant employee heard the truck would be built next door to where she worked, she volunteered to help in any way she could. Today she is in Sturgis as part of the launch team.

    "This truck combines two of my passions in life – my truck-of-choice and my motorcycle," said Goodale-Brown, whose off-hours drive is a 1995 Dynaglide powered by Harley-Davidson's famous 1,340 cc twin-cylinder engine. "When I heard that Harley-Davidson and Ford were combining to produce a new truck, you could have peeled me off the ceiling."

    The uniquely-styled Harley-Davidson F-150 embodies many of the visual cues that have made the motorcycle famous. Its unique badging, dash ornament, accessory pouch with saddle-bag-like clasp on the centre console and unique "spun metal" instrument cluster melds the pickup's sleek toughness with the motorcycle's enduring muscularity and mystique. Other interior features include ebony black leather captain's chairs with Harley-Davidson logo on the seat backs, chrome steering column stalks and door release hardware and black leather trim and steering wheel.

    Outside, the vehicle is a black, monochromatic 4 X 2 SuperCab pickup with a flareside box topped by a hard shell tonneau cover. Design engineers also wove in another Harley-Davidson "signature" – its throaty growl – by specially tuning the single inlet-dual outlet exhaust. It features an SVT Lightning-tuned muffler ending in dual chrome 3.5-inch "slash cut" exhaust tips.

    It comes equipped with the 260 horsepower TritonTM V-8 engine powering 20 X 9-inch, five-spoke cast aluminum wheels on P275/45R 20 Goodyear Eagle tires, the first ever 20-inch wheels on a Ford production vehicle. The Harley-Davidson F-150 is lowered one inch, with revised springs and sway bar, adding to the vehicle's brawny appearance.

    Ford Motor Company in Dearborn, Michigan and Harley-Davidson in Milwaukee, Wisconsin already share some similar history: in 2003, both companies will celebrate their centennials – 100 years of rich heritage and memorable contributions to North American motoring. Both have also earned strong leadership positions in pickup trucks and motorcycles respectively, strengthened by customers who are fiercely loyal to their products.

    Surrounded by the feverish excitement of the world-famous Sturgis Rally & Races event in scenic South Dakota, the two companies today introduce the first product of their recent strategic alliance.

    Source: Ford Motor Company

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    STURGIS, S.D., Aug. 10, 1999 - Ford Motor Company, in partnership with Harley-Davidson Motor Company, today unveiled a limited edition 2000 Harley-Davidson F-150 pickup truck at the 1999 Sturgis Rally & Races, the premier annual motorcycle event that attracts 350,000 motorcyclists from around the world.

    The all-black truck, with distinctive Harley-Davidson orange pinstriping and chrome accessories, is a restyled and customized version of the Ford F-150. The F-Series has been America's best-selling pickup truck for the last 22 years and the world's best-selling vehicle in automotive history.

    The new truck is the first product developed under a five-year strategic alliance announced earlier this year between two American legends, Ford and Harley.

    "The Harley-Davidson F-150 is an exciting truck that has power and presence, symbolizing the 'Authentic American Muscle' tradition of both companies," said Gurminder S. Bedi, vice president, Ford Truck Vehicle Center.

    "Many Harley owners also own Ford trucks," noted Bedi. "We believe they'll want to park this truck next to their prized Harley-Davidson motorcycle."

    Bedi unveiled the new truck with Jeff Bleustein, Harley-Davidson chairman and chief executive officer.

    "This alliance brings together two of the most well-known and admired companies in the world," said Bleustein. "Ford and Harley-Davidson customers alike want a distinctive vehicle that makes a statement about themselves as individuals."

    The new Harley-Davidson F-150 is a black monochromatic 4X2 SuperCab pickup with a flareside box topped by a hard shell tonneau cover riding on a 139-inch chassis. It comes equipped with a 260 horsepower 5.4 liter Triton V-8 engine powering massive 20X9-inch five-spoke cast aluminum wheels and P275/45R 20 Goodyear Eagle GTII tires - the first ever 20-inch wheels on a Ford production vehicle.

    Inside, the limited edition Harley-Davidson F-150 features the famous look of Harley-Davidson accessories, including a dash ornament, black leather seats and trim, a black leather accessory pouch on the center console and a unique "spun metal" instrument cluster.

    The exhaust has been specially tuned to resonate with a sound similar to the distinctive "throaty" note of a Harley-Davidson motorcycle, featuring a SVT Lightning-tuned muffler ending in dual chrome 3 1/2-inch "slash cut" exhaust tips.

    The strategic alliance between Ford and Harley-Davidson was announced in March 1999 during the world-famous "Bike Week" in Daytona Beach, Fla.

    The five-year partnership provides the opportunity for the two companies to jointly develop and market exciting products, like the limited edition Harley-Davidson F-150. The alliance will include celebrations of each company's centennial in 2003.

    In addition, the strategic alliance includes Ford technical support and sponsorship of Harley's MBNA Superbike racing program.

    The Harley-Davidson F-150 will be manufactured at Ford's Ontario Truck Plant in Oakville, Ontario, and is expected to be in Ford dealer showrooms in spring 2000. Production volume and the manufacturer's suggested retail price will be announced at a later date.

    Harley-Davidson Motor Company produces heavyweight motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport and sport-touring motorcycles. Eaglemark Financial Services, Inc., provides wholesale and retail financing, insurance and credit card programs to Harley-Davidson dealers and customers and similar programs for other leisure product manufacturers.

    Ford Motor Company is the world's second largest automaker with manufacturing and distribution operations in over 200 countries across the world. Its automotive brands are Ford, Mercury, Lincoln, Jaguar, Mazda and Aston Martin. Its automotive-related products and services include Hertz, Visteon, Quality Care and Ford Credit.

    Source: Ford Motor Company

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    Ford Motor Company has set the manufacturer’s suggested retail price (MSRP) for the limited edition 2000 Harley-Davidson F-150 pickup truck, the first vehicle jointly developed by the two legendary companies, at $32,995.

    "The Harley-Davidson F-150 is an exciting truck designed by two icons of the American road, reflecting the ‘Authentic American Muscle’ tradition of both companies," said George Magro, project manager of the Ford and Harley-Davidson Alliance. "This is the first of more exciting products to come," added Magro.

    Up to 7,500 of the trucks can be produced for North America at Ford’s Ontario Truck Plant in Canada. Job #1 (production start-up) is scheduled for April 10, with showroom availability scheduled for May. The 4x2 SuperCab is dressed in black monochromatic paint accented with distinctive Harley-DavidsonÒ orange pinstriping, chrome grille and brightwork with a flareside box topped by a hard shell tonneau cover. The 260 horsepower 5.4 liter Triton V-8 single overhead cam engine powers massive 20x9-inch five-spoke chromed cast aluminum wheels and P275/45R 20 Goodyear Eagle GTII tires — the first ever 20-inch wheels on a Ford production vehicle.

    Inside, the truck features the famous look of Harley-DavidsonÒ accessories, including a dash ornament, black leather trimmed seats and a unique "spun metal" instrument cluster. The exhaust is a sport-tuned SVT Lightning muffler ending in dual chrome 3-1/2-inch "slash cut" exhaust tips. The suspension is lowered one inch and rides on specially tuned SVT Lightning shocks.

    The three available options include a six disc CD changer ($400), a sliding rear window ($125) and an engine block heater ($90).

    Ford and Harley-Davidson announced their alliance last year at Daytona Bike Week in Daytona Beach, Florida. The two companies unveiled the unique Harley-Davidson F-150 last August at the Sturgis Rally & Races in South Dakota. The alliance provides the opportunity for the two companies to jointly develop and market exciting products, like the limited edition Harley-Davidson F-150 and a line of unique automotive accessories and apparel, available only through Ford dealerships and www.icollection.com. The alliance also will include celebrations of each company's centennial in 2003.

    Source: Ford Motor Company

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